Marketing support built around what your business actually needs

You know your business. You know where you want it to go. But working out which parts of your marketing need attention, what to prioritise and where to spend your budget isn't always so straightforward.

That's where I come in.

I provide flexible, hands-on marketing support for small and growing businesses, from one-off website audits and copy projects to email marketing, strategic planning and ongoing fractional support.

I take a 360-degree view of your marketing, considering your goals, industry, team structure, budget and time available before recommending what comes next.

Not sure which service you need? That's fine.

Start with a Call

Website Audits

Making sure your website works as hard as you do.

Do you know how well your website is performing? When did you last properly review your content? Does it still reflect the business you've become? And are you focusing your marketing budget in the right places?

My website audits give you an impartial view of your online presence, looking at your content, SEO, user journey and overall performance to understand what's working, what isn't and where the opportunities are.

The result isn't a huge report that gets filed away and forgotten. It's a clear, prioritised action plan showing you what to tackle first and where you can make the biggest difference.

Ideal for: businesses whose website feels outdated, isn't generating enough enquiries or simply hasn't been properly reviewed for a while.

E-mail Marketing

Turn your customer database into a marketing channel you actually use.

Email marketing is one of those things many businesses know they should be doing, but it regularly slips down the list.

I can help you create a clear, realistic email strategy and then support you with the actual delivery.

That can include:

  • Email marketing strategy

  • Campaign planning

  • Newsletter content and copy

  • Mailchimp set-up and templates

  • CRM content

  • Seasonal campaigns

  • Ongoing email planning and delivery

Whether you're starting from scratch or have a database you aren't doing enough with, we'll create an approach that works around your business, resources and customers.

Strategy & Planning

You don't need more marketing. You need the right marketing.

This is probably the section that most clearly reflects how your offer has evolved.

You might know something isn't quite working but not know whether the answer is SEO, email, a website refresh, better content or something else entirely.

Before spending money fixing things, let's work out what actually needs fixing.

I can review your current marketing activity, understand your objectives and help you develop a practical plan around your:

  • Business goals

  • Budget

  • Internal resources

  • Customers

  • Current marketing activity

  • Immediate priorities

  • Longer-term opportunities

From there, I can simply give you the plan, support your existing team or stay involved to help deliver it.

No predetermined formula. No unnecessary extras. Just clear priorities based on what you're actually trying to achieve.

Copy & Content

Human content, written for humans.

With automated content everywhere, there is still huge value in words that genuinely sound like your business.

I combine SEO best practice, research and an understanding of your brand to create content that is clear, consistent and designed to connect with the people you're trying to reach. [alice-platt.com]

I can help with:

  • Website copy

  • Brand tone of voice

  • SEO content

  • Blogs and thought leadership

  • Ecommerce product and category copy

  • Landing pages and campaign content

  • Email and CRM copy

  • Social media ghostwriting

  • Marketing materials

Copy can be part of a wider marketing project or commissioned as a standalone service.

Because ultimately, good copy isn't about filling space. It's about making it easier for someone to understand who you are, what you offer and why they should choose you.

Think of me as your marketing person, without having to hire one full time.

Not every business needs a marketing agency. And not every business is ready to employ someone internally.

That's where fractional support can work particularly well.

I can work alongside business owners and small teams on an ongoing basis, moving between the areas that need attention.

One month that could mean refreshing your website. The next it might be planning an email campaign, writing content or looking at what needs to happen next.

You get strategic thinking and practical implementation, without adding unnecessary layers.