Making sure your website works as hard as you do
Do you know how well your website is performing against competitors? Do you remember the last time you updated your content? Is your online presence in line with your business’s core values? Do you know how best to allocate your marketing budget?
If the answer to any of the above is no, I can help.
As an impartial third party, I review your online presence and deliver professional guidance on your content, design, and performance. Whether you’re refreshing, rebranding, or realigning your core values into your website, auditing your content gives you the chance to review your entire online personality, and make sure your site is working for you, not against you.
Website Packages
Services to suit every business, at every stage of their journey
-
No commitment audit of your current website.
This package will leave you informed about the current health of your website content and inspired to make some quick, and effective, improvements.
Onboarding call to discuss business needs and team set up
360-degree review of your website looking at; tone of voice, SEO, website health, user journey, crosslinks, blog and more
Real time data and statistics using advanced analytics tools
In-depth SEO audit of up to 4 pages on your site
A competitor analysis including SEO keyword suggestions
A list of repairs to improve site performance including conversion optimisation strategies
Add-on support on a pay-as-you-go rate whenever you need it
Discounted second audit 6 months following initial changes
-
Aimed at businesses looking to redesign or rewrite their entire website.
Onboarding meeting to find the brand focus and project aim
Full management of the design process including quality check at the end of the design process and bi-weekly updates
Content audit delivering a 360-degree review of your website looking at; tone of voice, SEO, website health, user journey, crosslinks, blog and more
A list of repairs to improve site performance
Wireframe for your website including top navigation, footer, key headers, landing pages and content
All new content fully SEO-optimised with meta data added for each page
Add-on support on a pay-as-you-go rate whenever you need it
-
This package will prepare you for seasonal changes or campaign/product launches . It’s recommended to carry out this service 3 months in advance to allow for SEO updates.
Complementary website content audit
A list of content areas to update for the campaign/season; focusing on product/category pages, landing pages, header/footer, homepage content, blog, social
Copy to be written for homepage, landing page, product descriptions where needed
A 3-month blog plan (maximum 8 blog titles & keywords)
CRM launch e-mail subject line suggestions
Content strategy to improve the visibility of agreed campaign on and offsite
-
For businesses looking to up their game or implement more strategic processes for their content.
This is a combination of copywriting and content strategy enabling you to achieve the best results from your website.
Website content audit
3 month content plan including social*, CRM e-mails, blog and website copy
2 blog posts written per month
CRM e-mail briefing and strategy support
Website content rewritten where necessary
Weekly team meeting plus phone and e-mail support
Monthly analytical report using analytics tools
*This package assumes your team has a social team.
External recommendations can be made upon request.
Why Invest In Your Content
Most small business websites fail because the messaging isn’t clear, the structure is confusing, or the content doesn’t convert.
A Website MOT solves all of this in one go, saving you time, money and frustration.
You’ll know exactly what’s working and what isn’t.
You’ll understand how your site performs and what to prioritise.
You’ll have a clear, actionable plan to improve results.